Leveraging the Online Community (Pontiac?)

*Edits to this article are in this color* 

I’m noticing that many companies are starting to get-it when it comes to leveraging online communities.  SolidWorksCorp has been ahead of the game, which is working to their advantage.  This isn’t going unnoticed by others in the 3D CAD industry.   Of course, nor is the idea of leveraging online communities unique to 3D CAD companies. 

PTC recently sent out an email with a survey regarding their plans to improve their presence within the online communities.  Sure, they already have user and corporate blogs, forums and such.  What are they missing?  Well, not being involved with PTC, I’m not going to guess.  Nor am I going to fill out their survey.

What made me think about this is something that happened which is almost completely unrelated to 3D CAD.  My wife and I were recently profiled in G8 version Pontiac Performance.  This is a magazine that is sent out to owners of Pontiac vehicles.  I’m not sure why I, as an owner of an awesome new 2009 G8 GT, would need a magazine full of articles pointing out the greatness of Pontiac cars.  I already get-it.  That’s why I bought the car!  (Maybe they are hoping I will buy another model right away?)  Anyway, the magazine does have its use, and I’m getting to the point soon.  First, if you want to see my profile article, I believe the magazine is carried by Pontiac dealerships.  If you feel so inclined, go in to a dealership and ask to see if they have copies of the G8 version Pontiac Performance Spring 2009 edition.  (It has to be the G8 version of the magazine since it appears they publish different versions of the magazine based on what car you are interested in or already own.) The article is on pages 12 and 13 (pages vary based on the version of the magazine, but its somewhere between page 9 and 14 in most G8 versions).  Then, while you are there, check out the G8.  I’m actually not being sarcastic when I suggest this.

Anyway, back to the point.  In the magazine is another article called Car Camaraderie about how online forums are bringing Pontiac drivers together.  They did a whole article about online resources being utilized by Pontiac owners.  As far as I know, none of these resources are directly related to GM.  This move by Pontiac to promote the online community reminded me of the efforts that SolidWorks has already undertaken.   The writer of the Pontiac article understands the Pontiac’s online community well enough to mention the most popular sites for each of their models.  This is just one article in one magazine that doesn’t have public distribution.  It’s a start for them, though.  Sure, OnStar has been online based for awhile now, but that is a paid service.  The act of actually profiling users on several of the forums (even mentioning their user names) is something that is not that common yet.  Like many other old-school companies, they are starting to understand the Information Age, finally.  

SolidWork Corp isn’t a vanguard in how they leverage the online communities, but they are ahead of the curve…with other companies close on their heels.

Author: fcsuper

As a drafter, mechanical designer and CAD engineer, I've been in the mechanical design field since 1991. For the first 8 years of my career, I was an AutoCAD professional. I utilized AutoLISP and many other AutoCAD customization features to streamline drafting activities for 6+ drafters and designers. I authored several custom functions, one of which was published in the March 1997 issue of Cadalyst Magazine. Since 1998, I've been used SolidWorks non-stop. I've worked to utilize the SolidWorks' user environment to simplify drafting and design activities for 20+ engineers. I've created this website to provide current information about SolidWorks from a variety of contributors. More recently, I am now employed by Dassault Systemes as SOLIDWORKS Sr. Product Definition Manager to improve drawing, annotation and MBD related areas. View all posts by fcsuper